Friday 19 October 2012

image and target audience - our band

Arctic Monkeys (2007)

Target Audience
The Arctic monkeys main target audience at the time our song was released was:
- late teens to early 20's
- generally a male audience
- no direct influence from the audiences sexuality
- indie sub genre

This is the same audience we wish to attract to our music video.

Image



















As you can see from the image above, the arctic monkeys image in 2007 was very smart casual. For example they are all wearing stone washed jeans but also wearing polo shirts and vintage cardigans.

we are looking to keep to this image however we wish to make the clothing darker to fit the song and characters they are portraying



This video is a good example of how the band perform, It is a very casual style even though it is a very fast and up tempo beat song. As we intend to include shots of our band performing we need to recreate this style of performance.

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