Planning Documents

This document summarises our intended target audience; with this we can analyse their social class subculture and sexuality. This will allow us to make sure that our final music video creates links to our target audiences views on this form and increasing the chances of them to have a positive response on the film.

We used this to evaluate the past students work, we wanted to see there strengths and weaknesses so that we could learn from them and implement it into our music video, this was extremely helpful as we could see what we could achieve and what we should avoid during production

Question 3 Aaron - Ryan - Corey

we found the most effective way of gathering audience feedback was to carry out screenings of our video to our target audience and encourage them to fill out a feed back form / questionnaire, to record their views.
We chose this method as it was the most simple and effective way of gathering information and also the results was collected almost instantly. We attempted to carry out other methods such as Survey Monkey but the responses was very limited. Our findings overall was as follows:

Question 1. Did you enjoy the music video?

The feedback from this question was heavily one sided where the majority enjoyed the video. This question allowed us to understand whether our song suited tastes both within and outside of the Arctic Monkeys existing target audience.
(Graph shown below)















Question 2. Did the video show any similarities and/or differences to previous Arctic Monkeys music videos?

This question allowed the audience to elaborate on their answer by offering them a comment box, the general feedback was fairly positive where it related to previous videos made for the Arctic Monkeys Where one viewer said it held close links to Fluorescent Adolescent (Previous song made by Arctic Monkeys). Three viewers had said that they wasn't too convinced at the idea of it being related to past videos made by the band but no one outright said there was no links nor similarities.


Question 3. Did you understand the Narrative

The response from this question was generally postive where all of the comments stated that they could understand the majority of the narrative. The people that understood the video was also the same viewers that enjoyed it,



Question 4. How could we improve our video?

the feedback from this question highlighted some of the weaker points within our video. 7 of the 9 people had commented on the syncing making the instruments and singing unbelievable/ unrealistic and thus making the video seem staged. This was because we played it through a overhead projector via the internet; this caused the sound to run at its normal speed however the visuals on screen was slightly behind, if we'd have shown it  on a computer screen we would have had less responses of this type. The other responses stated that there needed to be more narrative singing, we could have done this but due to the upbeat nature of the narrative and the cast running this would have been difficult therefore reducing the quality of our video, so we decided against it.

Question 5. Did our video flow? was there clear links between the performance and narrative?

All of our feedback for this question showed that they all thought there was clear links between the performance and the narrative. This was mainly down to the instruments in the house where the narrative allowed the performance scenes to make sense and link together. Other viewers stated that the timings of editing allowed it to flow effectively between the performance and narrative.

Question 6. Was there any scenes or clips that you didn't like?

7 of the 9 people that answered said that there was no clips or scenes that they didn't like, one person had commented on the fact that the clip where the police woman shouts "crime!"there is a beam of light this is inconsistent with the rest of the film. this is because of the multiple days of filming with changing light and weather. One person said that they didn't like how the lead singer was singing towards the camera, this was not a backed up criticism so we are unsure why they didn't like it.

Question 7. What would you rate this video out of 10?

we got high scores for this question, this question links heavily with question 1 but gives us a much more specific answer. We think that these scores are based on the performance pieces whereas the lower end of our scores are due to some of our viewers not understanding the narrative.






Question 8. Does the song suit the performance and narrative?

The responses was all positive for this question, this was mainly because our band members for the music video was all wearing balaclava's. This allowed the whole music video to have clear links and present a clear understanding to the audience. The narrative, although being confusing to some viewers was highly rated by others, they felt that it suited the arctic monkeys style and is a good representation of their professional products.

Question 9. Has the lip syncing and instrument syncing been done well?

The responses we received ranged from "Excellent" to "ok" so i all a very good set of feedback. Even though the conditions where we presented our music video wasnt ideal, the audience felt that our editing was effective and made our video flow and allowed it to be believable.


Question 10. What are the videos strengths?

Judging from the feedback received from this question we found that most viewers liked our narrative and how it was integrated into the video was effective. The various shot types maintained the audiences interest and allowed the video to be entertaining and interesting throughout. The viewers also stated that the cast members was enthusiastic and lively about the video and this was evident in the final cut of our music video.


Overall the viewers felt that our music video was a good video with small flaws. It was a good attempt at portraying the Arctic Monkeys where links between our video and professional videos (e.g. fluorescent adolescent) are evident. After consideration we have decided that if we was given the time to perfect our music video we would change:

- certain scenes regarding instrumental syncing
- Scenes in slow motion that break the flow of the video (Drumming)
- Include more shots of the lead singer sing to camera

We did not use certain feedback from particular candidates because their inexperience with the arctic monkeys made them believe that our music video was flawed because of certain aspects that are linked with the arctic monkeys professional videos. For example some couldn't understand the narrative as well as the viewers that were more familiar with the band already.

Question 2 - Aaron Ryan Corey

 Question 2 

How have we maintained a clear image and theme throughout our campaign?

throughout our media project we have tried to keep to Arctic monkeys sinister and dark themes portrayed in other professional music videos such as "fluorescent Adolescent" and Don Bronco's "priorities".

For our website and album cover we decided to keep a black and white theme, this gave it a dark noir feel to the whole project and allowed them to flow together effectively, however we decided not to make our actual music video black and white because we thought that this would ruin the look, so we used colour correction to make it darker (To maintain the themes) rather than the black and white effect.

     

How is the website, CD cover and video interrelated? Do they have the same purpose?

We created them all to not only sell their products but their style too. we did this by sticking to a simple but constant theme of Arctic Monkeys and black and white while showing indications of criminality and police influence, This was achieved by using police tape and Balaclava's as props and cosmetics. By integrating the music video and the CD cover on the website it allows the target audience to find all the information needed about the band, thus making it an effective advertising tool. 

The CD cover shows images and links to the main music video (Front Cover) allowing the target audience to identify the CD easily and promote the end product.

What purpose or relationship do they all have? Do they target the audience?

All 3 of the media products aim to promote and sell the bands image and music, they all show a common mise en scene through their dark and sinister colour scheme. They also relate to one and other as both the Digipak and the music video are embedded into the website.
They target the audience effectively by keeping to similar themes and conventions made popular by the arctic monkeys. As the media has shown our  target audience as violent and aggressive, the theme of our media product fits in well with current perceptions.

The six images above are screenshots from our final music video, this again shows a dark and sinister theme evident in both the Digipak and the website and is a clear example of how our media products link together.



How do these promotional materials sell their artists?
How do they compare to the products that your group produced?

The Arctic Monkeys Digipak highlights the normality of the band to the audience, it also shows how they wish to be perceived. unlike most modern day artists these prefer to present themselves in a way that is similar to their target audience and do not highlight their fame. This is effective because it will encourage the target audience to respect and relate to the band. Both Digipaks use a black and white colour scheme to show a more sinister side to the music and expresses the genre.
The You Me at Six Digipak carries this image through the image shown on the front cover. This suits our media products because we have selected similar themes (Criminality and violence) and has allowed us to create a digipak similar to those in the music industry of professional quality.
The two Digipaks shown hold similarities and differences to our products:

Similarities
- Black and white / Dark theme to suit style of band and genre
- Criminality / drug use evident in Digipaks
- Dark / plain costume throughout
- emphasis on the darker and sinister side of individuals

Differences
-  we incorporated our band members in the Digipaks
-  we kept a plain and simple CD compared to the arctic monkeys digipak
-  we have direct links to our music title

Question 4 prezi - Aaron,Ryan,Corey

 this is our prezi to answer question 4 of our evaluation questions

Survey for audience feedback

http://www.surveymonkey.com/s/K5HBW5G


The link above shows a survey i have completed for our target audience so we can see the strengths and weaknesses for our video. once we have collected all our responses we will review them and see where we can perfect our video

Editing update 16/01/13

Today we have finished the editing of our final film by filling the remaining spaces with our reshoot films and also darkening clips using colour monochrome to make the film take on a darker tone to fit our other products. the images above show the before and after the colour monochrome effect was applied the lower images are obviously darker making them feel moodier like our website and CD cover but also is similar to the previous arctic monkeys videos.

final music video