We chose this method as it was the most simple and effective way of gathering information and also the results was collected almost instantly. We attempted to carry out other methods such as Survey Monkey but the responses was very limited. Our findings overall was as follows:
Question 1. Did you enjoy the music video?
The feedback from this question was heavily one sided where the majority enjoyed the video. This question allowed us to understand whether our song suited tastes both within and outside of the Arctic Monkeys existing target audience.
(Graph shown below)
Question 2. Did the video show any similarities and/or differences to previous Arctic Monkeys music videos?
This question allowed the audience to elaborate on their answer by offering them a comment box, the general feedback was fairly positive where it related to previous videos made for the Arctic Monkeys Where one viewer said it held close links to Fluorescent Adolescent (Previous song made by Arctic Monkeys). Three viewers had said that they wasn't too convinced at the idea of it being related to past videos made by the band but no one outright said there was no links nor similarities.
Question 3. Did you understand the Narrative
The response from this question was generally postive where all of the comments stated that they could understand the majority of the narrative. The people that understood the video was also the same viewers that enjoyed it,
Question 4. How could we improve our video?
the feedback from this question highlighted some of the weaker points within our video. 7 of the 9 people had commented on the syncing making the instruments and singing unbelievable/ unrealistic and thus making the video seem staged. This was because we played it through a overhead projector via the internet; this caused the sound to run at its normal speed however the visuals on screen was slightly behind, if we'd have shown it on a computer screen we would have had less responses of this type. The other responses stated that there needed to be more narrative singing, we could have done this but due to the upbeat nature of the narrative and the cast running this would have been difficult therefore reducing the quality of our video, so we decided against it.
Question 5. Did our video flow? was there clear links between the performance and narrative?
All of our feedback for this question showed that they all thought there was clear links between the performance and the narrative. This was mainly down to the instruments in the house where the narrative allowed the performance scenes to make sense and link together. Other viewers stated that the timings of editing allowed it to flow effectively between the performance and narrative.
Question 6. Was there any scenes or clips that you didn't like?
7 of the 9 people that answered said that there was no clips or scenes that they didn't like, one person had commented on the fact that the clip where the police woman shouts "crime!"there is a beam of light this is inconsistent with the rest of the film. this is because of the multiple days of filming with changing light and weather. One person said that they didn't like how the lead singer was singing towards the camera, this was not a backed up criticism so we are unsure why they didn't like it.
Question 7. What would you rate this video out of 10?
we got high scores for this question, this question links heavily with question 1 but gives us a much more specific answer. We think that these scores are based on the performance pieces whereas the lower end of our scores are due to some of our viewers not understanding the narrative.Question 8. Does the song suit the performance and narrative?
The responses was all positive for this question, this was mainly because our band members for the music video was all wearing balaclava's. This allowed the whole music video to have clear links and present a clear understanding to the audience. The narrative, although being confusing to some viewers was highly rated by others, they felt that it suited the arctic monkeys style and is a good representation of their professional products.
Question 9. Has the lip syncing and instrument syncing been done well?
The responses we received ranged from "Excellent" to "ok" so i all a very good set of feedback. Even though the conditions where we presented our music video wasnt ideal, the audience felt that our editing was effective and made our video flow and allowed it to be believable.
Question 10. What are the videos strengths?
Judging from the feedback received from this question we found that most viewers liked our narrative and how it was integrated into the video was effective. The various shot types maintained the audiences interest and allowed the video to be entertaining and interesting throughout. The viewers also stated that the cast members was enthusiastic and lively about the video and this was evident in the final cut of our music video.
Overall the viewers felt that our music video was a good video with small flaws. It was a good attempt at portraying the Arctic Monkeys where links between our video and professional videos (e.g. fluorescent adolescent) are evident. After consideration we have decided that if we was given the time to perfect our music video we would change:
- certain scenes regarding instrumental syncing
- Scenes in slow motion that break the flow of the video (Drumming)
- Include more shots of the lead singer sing to camera
We did not use certain feedback from particular candidates because their inexperience with the arctic monkeys made them believe that our music video was flawed because of certain aspects that are linked with the arctic monkeys professional videos. For example some couldn't understand the narrative as well as the viewers that were more familiar with the band already.
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